Many of you may be familiar with Robin Thicke, the smooth, R&B singer famously known for his hit song, Blurred Lines...

…and for his recent public groveling for his estranged wife, Paula Patton’s, forgiveness – for a bevy of alleged extra-marital offenses since his summertime hit struck gold.

Recently, Robin Thicke has been on tour dedicating songs to his estranged wife to win back her affections. And, I mean, that’s understandable when you have 20 years in with a person.

But, Thicke’s desperation has taken a turn for the worst…and apparently so has his career dignity. Thicke has recently taken to using his musical talents to publicly apologize to Patton – by naming his newest album after her. Aaaaand by using every public appearance he books to beg for forgiveness, singing songs like, “Get Her Back.” (He’s even released what is supposed to be a heart-wrenching video for the single).

#AskThicke

Now, whether all these gestures are meant solely to “get her back,” or to gain the pity of fans, or to keep the 15-minute fame spotlight on him is none of my business (word to Kermit).

But what IS my business is the fact that VH1 and Robin Thicke made the horrendously disastrous decision to conduct a Twitter Q+A called #AskThicke in an effort to promote said groveling  album, Paula. It was an epic fail and a new career low for so many reasons. Once announced, the Q+A was foreshadowed to be the latest fodder for all of the Internet, but still…Thicke and Vh1 pressed on.

And just as expected, the #AskThicke hashtag got hilariously hijacked – with Twitter users hurling 140-character jokes, shade, and penetrating questions about Thicke’s misogynist lyrics and his creepy persistence. It was an assault that whoever was in charge of Social Media should have seen coming. They have my sympathies.

Finding a real question to answer was probably akin to finding a needle in a haystack, but I digress.

So, why did #AskThicke get trolled so badly?

The answer is obvious – because social media has NO chill.

It all boils down to bad timing, poor planning and bad decision making.

Now, I know they say that all publicity is good publicity, but in the age of the internet and social media, that isn’t always true.

What’s the moral of the story?

Whoever greenlit the #AskThicke Twitter Q+A session either failed to take notes on the terribly timed and similarly executed #AskRKelly Q+A…orrr they didn’t care and wanted to see the small shred of dignity Robin Thicke once had evaporate away.

Either way, the timing was off. Actually, there probably would have never been a good time to do such a thing.

The Q+A was poorly planned because…ummm…did they really think they’d get real (non-trolly) questions about Thicke’s new record?

Finally, it was a bad decision all around because now the buzz is centered around “that time when Robin Thicke had a ill-timed #AskThicke Q+A” instead of around how great this new album is anticipated to be (is it, really, though?).

Vh1 and Thicke pretty much alley-ooped content to Buzzfeed and writers and editors ’round the ‘net are rejoicing.

Social media Q+As are never good when the likelihood of real questions being asked is slim to none. Actually, Thicke was doing a good enough job getting clowned on the internet without formally creating such a forum. And finally, social media Q+As are NOT the brightest ideas to use to promote albums if you’re actively putting yourself through public humiliation.

When will they learn?

Now, Champs, I wanna hear from you: what did you think of the #AskThicke Q+A? And just for kicks and giggles, do you think Robin Thicke is going to get Paula Patton back?

P.S.: What kind of person would I be if I didn’t provide you with some of the hilarious gems from today’s Q+A? Check ’em:

#AskThicke AskThicke2 AskThicke1

And, there’s more where that came from. You’re welcome.

 

 

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